Reducing sugar intake has become a global health priority. More and more consumers actively check product labels to avoid added sugars and choose more natural, healthier options. This shift is driving strong growth for products carrying the “no added sugar” claim across beverages, snacks, confectionery, and functional supplements.

At Bayas del Sur, we respond to this demand with ingredients that are 100% fruit: concentrated juices and freeze-dried powders from Patagonian berries, with no added sugars or artificial sweeteners. Our products deliver natural sweetness, a unique antioxidant profile, and the clean label value increasingly recognized by consumers worldwide.

This allows brands to develop innovative products aligned with the global demand for healthier, functional, and transparent foods and beverages, without compromising on taste or quality.

An opportunity to add innovation, naturality, and differentiation to your portfolio with ingredients that stand out for their origin and benefits.

Source: Innova Market Insights, Sugar Reduction Trends, 2024.